Telemarketing On A Short Leash

‘Annoying’, ‘pests’ and ‘blood-sucking leeches’. Just some of the words some people come up with to describe telemarketers and telemarketing in general. I have yet to come across a person (not involved in telemarketing) who would say something nice about telemarketing for a change. Unfortunately, the general public and a lot of legislators share the same sentiments. The proliferation of boiler rooms, the scams and fraudulent transactions associated with telemarketing has made it easy for lawmakers to paint the proverbial bulls-eye on the entire industry (legitimate and otherwise) and its people.

Telemarketing regulations – The leash

Telemarketing in itself is already a challenge. Convincing the prospect you’re legit is half of the hurdle. The other half is convincing the prospect they actually need the product or service. Making it more challenging is conforming to new restrictive regulations, which is further complicated by the frequent adjustments made to them. Old laws are regularly modified and new laws created that constant have jurisdictions that overlap one another. Keeping up with the legislative environment has been a difficult job for the telemarketing industry.

Here are some of the restrictions telemarketing companies have to follow to avoid stiff penalties:

• The Do-Not-Call List. As the title implies, it’s a list of people who signed-up NOT to be bothered by telemarketers. Legislators are allegedly trying to take it one step further by studying the creation of a Do-Call List, people who sign-up in that list are the ONLY people telemarketers can call.

• Curfews. Depending on which state and time zone your calling, more info please visit:- telemarketers are supposed to know which ones are on the TETC (Too Early To Call) List and TLTC (Too Late To Call) List.

• Mandating Caller ID transmission. Consumers have the option to screen calls and divert sales calls to either a voice mail or they could altogether choose not to pick them.

• Licensing. Some states require licenses for vendors to operate. These states also expect the company to be bonded. Creating additional paperwork and charging extra fees.

• Content restrictions. These are laws that regulates telemarketing companies what can be sold on the phone and even the manner of marketing them. If a telemarketer is not vigilant and creative enough this can pose as a serious limitation.

In spite of all these restrictions and the limitations they pose, the telemarketing industry continues to flourish. Some becoming leaders in the industry paving the way for other small telemarketing companies. Its impact globally has been tremendously felt specially by third world countries as outsourcing telemarketing services has been a practical and cost effective solution to increasing sales and marketing profit.

The legitimate telemarketing call centers has been working double time ever since in an attempt to counter this horrible image prevailing in the general public’s mind. Looking at the bigger picture, these restrictions can be seen as a deterrent to illegal, fly-by-night or boiler room telemarketers. It’s in place not only to protect consumers as a whole but also to safeguard the legitimate telemarketing call centers as well. It’s something that would leash the bad telemarketing dog from snapping at your heels and biting the consumers in the leg.

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